The website is the face cover of your business, and it needs to look good. A good website will make people want to do business with you, while a bad one will send them running. If you’re starting a small business, you don’t have much money to spend on website design. That’s okay; plenty of ways to create a beautiful website on a budget. But there are also some common mistakes that people make when designing their websites, which can cost them a lot of money in the long run. Here are some of the most common website design mistakes to avoid:
No Clear Purpose
Every business has a different purpose for its website. Some are there to sell products, others to provide information, and others to do both. Knowing your website’s purpose is important before you start designing it. Otherwise, you’ll end up with a website that doesn’t achieve its goals. Suppose you have a website about area rugs and want to sell them. In that scenario, your website needs to be designed to make it easy for visitors to find the products they’re looking for and purchase them. On the other hand, if your website’s purpose is to provide information about area rugs, you’ll want to design it to make it easy for visitors to find the information they’re looking for.
Not Mobile Friendly
In today’s world, more people use their smartphone gadgets and tablets to access the internet than ever before. If your website isn’t mobile-friendly, you miss out on a lot of potential traffic and customers. Mobile-friendly websites are designed to be easy to use on smaller screens and have different navigation than their desktop counterparts.
If your business website is successful, you must ensure it can be accessed and used on all devices. A responsive website design is the best way to do this, as it automatically adjusts the layout of your site to fit the device it’s being viewed on.
Security is significant for any website, but it’s especially crucial if you’re running an online store or collecting sensitive user information. If your site is insecure, visitors will see a warning message in their browser when they try to access it, which will likely cause them to click away.
An unsecured website can also be hacked, leading to serious consequences like data breaches and loss of customer trust. Ensure your website is secure by installing an SSL certificate and a secure hosting provider. You can also add security features like two-factor authentication and malware scanning.
Too Much Text
While it’s important to include enough information on your website, you don’t want to overwhelm visitors with huge blocks of text. Breaking up your content into paragraphs makes it easier to read. Adding images, infographics, and videos can also help break up the text and make your site more visually appealing. Including too much information can confuse visitors, so be sure only to include the essential information on your website. Suppose your website is about Persian or Kazak rugs of the tribal areas of Iran. Be sure to feature the different types of rugs you have, where they come from, and what makes them special. Don’t include information on every type of rug in the world, as this will only overwhelm and confuse your visitors.
Including Outdated Information
It’s important to keep your website content up-to-date, especially if you include information about your products or services. If you have an e-commerce site, ensure that your product descriptions and pricing are accurate, and if you have a blog, post fresh content regularly. Outdated information not only looks unprofessional but can also turn away potential customers. For example, if your blog hasn’t been updated in months, a reader may assume you’ve stopped business altogether. It also shows that you don’t care about your website, which can be off-putting.
Failing to Use Alt Tags
If you have images on your website (and you should), include alt tags for each. Alt tags are a brief description of an image that is displayed if the image fails to load. They’re also used by screen readers, which visually impaired people use. The alt tag should describe the image and be relevant to the page’s content. In addition to being good for accessibility, using alt tags can also help your website’s SEO. They give you another opportunity to include relevant keywords on your website. Likewise, make sure your images are optimized for web use. Large image files can slow down your website, so resize them as needed.
Slow Loading Speed
No one likes waiting for a website to load, especially if it takes more than a few seconds. Potential customers will likely leave if your website is slow or loads with difficulty before seeing what you offer. Several ways to speed up your website include optimizing your images and using a content delivery network. The latter can be especially helpful if you have international visitors, as it can help reduce loading times by caching your website’s content on servers worldwide. A fast website is essential for keeping visitors happy and engaged.
Text is the main way you communicate with visitors on your website, so it must be easy to read. Avoid using small font sizes, dark colors for text against light backgrounds, and illegible fonts. Stick to a large size to be easily readable, and use contrasting colors for the background and text. Using a serif font (one with small lines at the ends of characters) for body text can also be easier to read than sans serif fonts. On the other hand, don’t overwhelm visitors with walls of text. Breaking your text into shorter paragraphs and using headlines and subheadings can help make it more digestible.
No one likes too many choices. For example, don’t mix in videos or text if you have a gallery of images. Stick to one type of content per page, and make it easy for visitors to find what they’re looking for. In addition, mixed galleries, using too many fonts and colors, can be just as distracting. Stick to a limited color palette and use a maximum of two different fonts. For example, if your business is regarding home accessories, you may check the websites of RugKnots, Houzz, or Havenly and see how they have categorized and designed their products. It will also give you a gist of what designs are in trend.
Website is the backbone of your online identity, and it needs to be given as much importance as any other physical asset of your business. These were some of the most common website design mistakes that should be avoided to create an effective website. Did we miss out on something? Do let us know in the comments below!